Case Study: Wordtracker boosts keyword search and analysis with Thunderstone Texis

Wordtracker - Customer Case Study

Wordtracker, a London-based company, faced the challenge of building a sophisticated service to identify optimal keywords for websites. Their technical challenge was processing a massive, constantly-refreshed database of search terms to perform both complex statistical operations and user-driven searches, a dual functionality their previous SQL database could not handle effectively. They turned to the vendor Thunderstone and its Texis product to solve this issue.

The solution was implemented using Thunderstone's Texis database, which provided the necessary high-performance relational and search engine capabilities. Texis enabled key functions like thesaurus and morpheme processing for finding related terms, fuzzy searching for common misspellings, and rapid reindexing of 42 million keywords in under an hour. This allowed Wordtracker to offer a highly automated, thorough, and successful service that depends heavily on the vendor's technology, making the purchase a very wise decision.

Wordtracker

Mike Mindel

Founder