Case Study: Trade Press Publishing Corporation adds customizable vertical search engines with Thunderstone Webinator

Webinator as a customizable way to add vertical search engines to multiple industry web portals

Trade Press Publishing Corporation, a Milwaukee-based provider of market intelligence and B2B publishing products, needed a practical way to add high-quality vertical search across multiple industry web portals. Its challenge was handling heavy search demands across millions of pages and thousands of websites while still delivering results tailored to users in facility management and sanitary distribution/cleaning markets. Trade Press chose Thunderstone’s Webinator web index and retrieval system for its flexibility and customizability.

Using Thunderstone’s Webinator, Trade Press built search engines for four vertical portal sites and customized the search experience to combine SQL Server results with Webinator’s indexed web content. The team worked with Thunderstone support to tune the engine so results better matched user intent, enabling more relevant searches, detailed logging, and ongoing indexing without disrupting use. The company said the product’s source-code access and flexibility made the solution possible, and that it could not have done what it did without Thunderstone.

Trade Press Publishing Corporation

Jesus Carrillo

Director of Information Technology