Case Study: Chagrin Valley Soap & Salve improves search results with Thunderstone Parametric Search Appliance

Parametric Search Appliance Helps Chagrin Valley Soap & Salve Prioritize Product Results

Chagrin Valley Soap & Salve, a family-owned manufacturer of all-natural soaps, shampoo bars, and skin care products, needed a new search solution as it redesigned its website. The company was moving away from Google Site Search and wanted to avoid competitor ads in search results, while also improving searches across both product pages and educational content. Thunderstone’s Parametric Search Appliance was a fit because it needed to integrate with the company’s Umbraco CMS.

Thunderstone configured the Parametric Search Appliance to show two sets of results for each query: product listings first, followed by related blog posts and other educational pages. The solution also displayed product images and descriptions in search results, helping customers find the right items more easily. Thunderstone set everything up in just a couple of days for the new site launch, and Chagrin Valley reported that customers have been able to find what they need more easily on the new site.

Chagrin Valley Soap & Salve