Case Study: SSAT (Schools, Students and Teachers network) achieves personalised 360-degree member engagement with Thunderhead's ONE Engagement Hub

SSAT - Customer Case Study

SSAT (the Schools, Students and Teachers network) helps ambitious schools and teachers improve student outcomes and professional development, but struggled to understand and act on individual member needs across channels. With pressure to demonstrate national value, SSAT needed to connect web, mobile, contact centre and CRM data to deliver the right support, resources and accreditation to each school and teacher.

Implementing the ONE Engagement Hub let SSAT join digital, outbound and customer‑service channels to their CRM without disrupting daily operations. In four weeks ONE matched over 5,000 previously anonymous website interactions to CRM records, enabling personalised journeys (e.g., targeted leadership course offers), turning high‑volume generic comms into ongoing, relevant conversations and equipping staff with richer member insight.

SSAT

Julian Elve

Director of Information Services