Case Study: Saga Group achieves a 59% sales increase in six weeks with Thunderhead's ONE Engagement Hub

Saga Group - Customer Case Study

Saga, a UK travel company serving more than 150,000 customers over 50 each year, faced a shift as its audience became more tech‑savvy and expected personalized, seamless experiences across web, mobile and contact centres. To stay relevant it needed a deeper, real‑time understanding of customers so every interaction felt personal and timely.

Thunderhead’s ONE Engagement Hub built unified real‑time profiles from online, mobile and call‑centre activity, letting agents see customers’ recent browsing (even anonymous) and deliver tailored conversations and cross‑channel messages. The quick deployment joined previously disconnected touchpoints and lifted Saga’s incremental sales by 59% in just six weeks while smoothing customer journeys.

Saga Group