Case Study: Leading Retailer Company achieves improved social engagement during COVID-19 with ThumbStopper

ThumbStopper Retailers Experiencing Improved Social Metrics During COVID-19

Leading Retailer Company needed a way to keep retail social channels active and relevant during COVID-19, when customer behavior and messaging expectations were changing quickly. ThumbStopper helped address this challenge with its Brand Manager platform, giving the retailer access to guided, brand-safe social content that could be shared locally in a timely and appropriate way.

Using ThumbStopper’s Brand Manager, the company segmented, syndicated, and curated content for local retailers so posts stayed on-tone and sensitive to the pandemic environment. The approach delivered measurable gains, including 5% more impressions and 19% more shares overall, while one example post drove 5.3% more impressions, 4.7% more comments, and 18.6% more shares.