Case Study: Leading Powersports Manufacturing Company drives 6,300+ leads with ThumbStopper Facebook Ads

The Story Behind A National Powersports Brand’s New Recreational Vehicle Launch

Leading Powersports Manufacturing Company, a national brand in the recreational vehicle space, needed help launching a new side-by-side and driving low-cost leads to its dealer network. To support the rollout, the company turned to ThumbStopper and its Brand Manager platform, along with localized Facebook advertising support.

ThumbStopper built dealer-level co-op Facebook Lead Ad campaigns promoting a $1,000 factory incentive, with localized targeting and multiple creatives to maximize reach and conversions. The campaign enrolled 279 dealers and generated more than 6,300 leads, while delivering a $1.45 CPC, 38% below Facebook’s industry average, and a 1.0% CTR, 25% above average; the top ad produced a 4.09 ROAS and $1.81MM in return.