Case Study: STIHL Limited achieves 364% higher organic reach with ThumbStopper Brand Manager

Stihl Limited boosts organic reach 364% with ThumbStopper

STIHL Limited, the Canadian subsidiary of the outdoor power tool manufacturer, faced a challenge with its co-op marketing program. Very few of its authorized dealers were participating, and marketing funds were being used inefficiently. Dealers also struggled to access the existing marketing library. STIHL Ltd. needed a targeted and convenient solution to increase dealer engagement, which led them to partner with vendor ThumbStopper.

ThumbStopper implemented its Brand Manager platform to automate and streamline content distribution. The solution provided dealers with an easy way to access and post pre-approved social content. This resulted in a massive 364% increase in organic reach. Importantly, dealer enrollment soared to 594 in the first 90 days, which was 138% more than anticipated. ThumbStopper's solution successfully maximized the return on STIHL Ltd.'s co-op marketing program.

Stihl Limited