Case Study: Outdoor Power Equipment Retailer boosts dealer enrollments with ThumbStopper

Outdoor Power Equipment Retailer - Customer Case study

Outdoor Power Equipment Retailer partnered with ThumbStopper to launch a brand-specific, white-labeled version of ThumbStopper’s multi-location organic content distribution program. The retailer’s challenge was to keep dealers engaged and supported during the uncertainty of the COVID-19 pandemic while ensuring social media messaging remained consistent, sympathetic, and helpful.

ThumbStopper worked with the brand to adjust messaging for the moment and continued the normal enrollment cadence through its ThumbStopper Brand Manager and customer enrollment page. The result was a major increase in adoption: dealer enrollments rose 110% since March 13, with strong positive feedback from retailers who appreciated the hands-free support for their social media content.