Case Study: STIHL Ltd. drives 364% higher organic reach with ThumbStopper

How STIHL Canada Drove a Successful Co-Op Marketing Campaign Utilizing Marketing Technology

STIHL Ltd., the Canadian subsidiary of STIHL and supported by more than 1,000 authorized dealers, was struggling to get meaningful participation in its co-op marketing program. Dealers were using funds inefficiently, had trouble accessing the marketing library, and needed a simpler, more coordinated way to use branded content. ThumbStopper stepped in with its Brand Manager platform to help solve these challenges.

ThumbStopper implemented an automated, white-labeled social content solution that made it easy for STIHL Ltd. to distribute approved assets and enroll dealers through emails, webinars, and guided onboarding. The results were significant: within six months, STIHL Ltd. generated 145 dealer posts for every one brand post, reached an average of 28,574 fans per post, and drove a 364% increase in organic reach. In the first 90 days, dealer enrollment reached 594, exceeding the target by 138%, and brand posts per month increased by 14,400%.

STIHL Ltd

Jeff Loosemore

Marketing Manager