Case Study: Artful Cakery by Julie grows revenue and bookings with Thryv

Artful Cakery by Julie - Customer Case Study

Artful Cakery by Julie, a small family-owned bakery in Flowery Branch, Georgia, was run entirely by owner Julie McDaniel, who handled everything from baking and decorating to managing orders and clients. As her business grew, her manual processes became cumbersome and unsustainable, and she needed a more professional way to keep customer information, contracts, appointments, and payments organized. Thryv helped streamline these day-to-day operations with its small business software, including CRM, estimates, invoices, scheduling, and payment tools.

With Thryv, Julie centralized her client communications, automated parts of her workflow, and used email, SMS, and social media campaigns to stay connected with customers and promote her business. The results included increased prices and revenue growth, a cake featured at The Fernbank Museum in Atlanta, and a 64% increase in Google presence in just one month. Thryv also helped Artful Cakery by Julie exceed its goal of 20 wedding cakes in a year by more than doubling it to 54 cakes.

Artful Cakery by Julie

Julie McDaniel

Owner