Case Study: K&L Roofing boosts local search visibility and streamlines operations with Thryv

K&L Roofing - Customer Case Study

K&L Roofing, a Maryville, Tennessee roofing company led by Steven and Amanda Sullivan, turned to Thryv as the business grew and day-to-day operations became harder to manage. With estimates, scheduling, customer communication, and field teams to coordinate, they were dealing with missed appointments, disorganized scheduling, and a customer experience that didn’t match the professional image they wanted to project.

Thryv implemented scheduling and appointment tools, marketing and lead management support, website and SEO services, and payment capabilities to help K&L Roofing run everything in one place. The results were strong: daily appointments nearly doubled, lead volume increased by 146%, the company reached page 1 on Google in its primary service area within four months, and 75% of customers began using ThryvPay. K&L Roofing also maintained a 60–70% lead conversion rate and expanded into Knoxville while consolidating multiple software tools into one platform.

K&L Roofing

Amanda Sullivan

Owner