Case Study: RTL boosts online retention with THRON

Very extraordinary technology: personalizing customer experience through data from Intelligence

RTL 102.5, a leading Italian radio station and multimedia content supplier, needed a better way to personalize its digital customer experience across radio, TV, web, and social channels. Using THRON’s DAM platform and content intelligence, RTL aimed to manage content more effectively and better understand performance and audience engagement.

THRON implemented predictive content recommendation and content intelligence to help RTL deliver more relevant content to users. The result was a 620% increase in online retention, showing a significant boost in engagement thanks to THRON’s solution.

RTL

Eugenio La Teana

Head of Research & Development