Case Study: Selle Royal Group achieves omnichannel brand consistency with THRON

Selle Royal Group digitises 5,000 products across 80 markets with THRON

Selle Royal Group, a global manufacturer of bicycle saddles and accessories with five distinct brands, faced challenges in managing its extensive product content and data across 80 markets. Their processes were dispersive, leading to difficulties in maintaining brand consistency and efficient validation workflows. They sought a unified solution to govern content and product information effectively, which led them to partner with THRON and implement its THRON Digital Assets and THRON Products platforms.

THRON provided a centralized platform to aggregate all multimedia content and product data, creating a single source of truth. The solution included structured digital workflows for validation and collaboration, and integrated connectors for Magento to enable omnichannel distribution. As a result, Selle Royal Group digitized over 5,000 products and organized over 20,000 unique content assets. THRON helped the company achieve guaranteed brand consistency across all markets, minimize time to market, and deliver a quality omnichannel customer experience.

Selle Royal Group