Case Study: KitchenAid achieves 66% faster image editing and 99% faster asset replacement with THRON

KitchenAid cuts image editing time by 66% with THRON

KitchenAid, a Whirlpool Group brand, faced the challenge of manually managing product images for its e-commerce site. This labor-intensive process, which required editing every photograph and coordinating multiple people, was time-consuming and risked publishing errors or outdated versions. To overcome this, KitchenAid turned to vendor THRON and its DAM platform with the Real Time Image Editor (RTIE) service.

The THRON solution automated image cropping and formatting using artificial intelligence, ensuring a consistent user experience across all channels without manual work. By centralizing assets, THRON also enabled real-time updates whenever a new file version was uploaded. This implementation resulted in a 66% reduction in the time needed to edit and publish images, and a 99% reduction in the time required to replace obsolete files, freeing up the marketing team for more strategic work.

KitchenAid