Case Study: Campagnolo increases brand awareness with personalized customer experiences using THRON

Increasing brand awareness through a personalized customer experience

Campagnolo, the historic cycling brand founded in 1933, wanted to move beyond generalized communication and create a more personalized customer experience to strengthen brand awareness. To support this challenge, the company worked with THRON and its DAM platform.

THRON implemented a solution built around its DAM Platform, Elastic Media Delivery, and Content Intelligence to centralize content, streamline workflows and approvals, and improve content distribution and measurement. While no specific numeric results were provided, THRON helped Campagnolo better control content and take steps toward more personalized, engaging communication.

Campagnolo

Marco Frealdo

Digital Marketing Manager