Case Study: FITT achieves faster omnichannel asset management with THRON

FITT cuts content search time by 92% with THRON

FITT, a global group specializing in solutions for fluid and air transport, faced significant operational challenges due to its unstructured approach to digital asset management. With thousands of product assets scattered across different divisions without shared naming conventions, finding the correct content was slow and error-prone. This inefficiency made sharing assets with B2B partners and publishing to sales channels a manual and time-consuming process, risking brand inconsistency. To gain full control of its digital assets and create an integrated digital ecosystem, FITT turned to the vendor THRON and its Digital Asset Management platform.

By implementing THRON, FITT established a unified taxonomy and naming convention, breaking down information silos and ensuring access to the most up-to-date assets. The solution enabled rapid sharing and automated the optimization and distribution of images for different channels. These changes led to measurable results, including a 92% reduction in the time needed to search for content and information, a 50% decrease in hours spent sharing assets with B2B partners, and a 70% reduction in time required to publish assets to final channels. The success with THRON's platform has positioned FITT to further integrate its digital ecosystem with an upcoming PIM solution.

FITT