Case Study: Chervò achieves consistent product data and lower asset management costs with THRON

Chervò cuts digital asset management costs by 35% with THRON

Chervò, a prestigious European sports clothing brand, faced challenges in managing its product information consistently across various departments and systems like ERP and e-commerce. This fragmentation led to inconsistent data on final customer touchpoints. They chose the THRON platform, specifically its Digital Assets, Products, and CONNECTORS for Magento services, to centralize this data and break down application silos.

By implementing THRON, Chervò centralized its digital content and product information management onto a single platform. This solution ensured consistent data from their ERP to their e-commerce site and automated workflows, including photo shoots. The results included a 30% increase in content strategy ROI, a 35% reduction in digital asset management costs, and a 15% increase in Customer Value Ratio, creating a more agile and efficient digital ecosystem.

Chervò