Case Study: Dümmen Orange improves farm worker feedback and engagement with ThriveSparrow

Dümmen Orange cuts survey analysis from months to 1 week with ThriveSparrow

Dümmen Orange, a leading global breeder and propagator of flowers and plants, faced significant challenges in collecting employee engagement feedback from its widespread and diverse workforce. Many farm employees were non-literate, making traditional surveys ineffective, and the company lacked a flexible tool that could handle both anonymous and non-anonymous inputs. Manual analysis of open-text feedback was also prohibitively time-consuming. To overcome these hurdles, they turned to the vendor ThriveSparrow for a solution.

Using ThriveSparrow, Dümmen Orange implemented QR-code surveys that utilized visual cues like emoticons, making feedback accessible to all workers. The platform's support for both survey types and its AI-powered text analysis automated the categorization of feedback into actionable themes. This solution led to rapid, tangible changes, including the creation of a new training academy and workplace improvements, with results delivered in days instead of months. ThriveSparrow helped the company cut costs, build a more inclusive culture, and act on insights with speed and purpose.

Dümmen Orange