Case Study: a sustainable beverage brand achieves $1.4M in additional sales with Thrive Internet Marketing's Amazon PPC strategy

Sustainable Beverage Brand boosts sales $1.4M with Thrive Internet Marketing

A premium sustainable beverage brand sought rapid revenue growth in the highly competitive bottled water market but struggled to scale its advertising performance against category leaders with massive budgets. The client partnered with Thrive Internet Marketing Agency to overhaul their Amazon Pay-Per-Click (PPC) advertising strategy.

Thrive Internet Marketing Agency implemented a multi-layered, full-funnel PPC approach that leveraged the brand's sustainability message and segmented competitor strategies. This solution drove a $1.4 million increase in total sales revenue, surging from $1.3 million to $2.7 million in one year. Thrive also achieved a 192% increase in ad-driven sales while maintaining a low 5% total advertising cost of sale (TACOS).