Case Study: Plasma Donation Center boosts donor checkouts by 53% with Thrive Internet Marketing

Plasma Donation Center boosts goal conversion rate by 53% with Thrive Internet Marketing

A plasma donation center partnered with Thrive Internet Marketing Agency to overcome obstacles in reaching its donor goals, including a recent rebranding and challenges with location targeting and email marketing. The center needed a comprehensive digital marketing strategy to increase awareness and drive more donations to its two locations.

Thrive implemented a multi-channel solution using SEO, PPC advertising, email marketing, and paid and organic social media, along with a conversion rate optimization audit. The results were significant, including 459 checkouts initiated, a 53% improvement in goal conversion rate, and an 81% increase in form submissions. Thrive's efforts directly supported the client's growth as it planned to expand to new donor centers.