Case Study: Local Insulation Company Boosts Leads and Conversion Rates with Thrive Internet Marketing's PPC Strategy

Local Insulation Company increases conversions 40% with Thrive Internet Marketing

Local Insulation Company, a locally owned insulation business, partnered with Thrive Internet Marketing to boost lead generation for its residential services through a targeted pay-per-click (PPC) advertising campaign. The challenge was to balance profitable campaign growth with controlled ad spend while achieving a quick turnaround for results.

Thrive Internet Marketing implemented a strategic PPC campaign using Google Performance Max and Display campaigns, supported by data-driven testing and a collaborative lead tracking system. This solution generated a 40% increase in conversion rate, a 241% increase in ad clicks, and a 58% reduction in average cost-per-click. The successful outcome led to the client referring Thrive to another local home services company, securing a new client relationship.