Case Study: a lawn care and landscaping provider achieves 133% more top 3 rankings with Thrive Internet Marketing's SEO

Lawn Care and Landscaping Provider boosts top 3 ranking terms by 133% with Thrive Internet Marketing

A residential and commercial lawn care provider sought to increase its online visibility and generate more qualified leads to meet its growth goals in Northern Massachusetts and Southern New Hampshire. Despite a long history in the region, its digital performance was lacking after previous work with other marketing agencies failed to deliver. The company engaged Thrive Internet Marketing to manage its search engine optimization (SEO).

Thrive Internet Marketing implemented a localized SEO strategy, shifting away from an overreliance on informational blog content. The solution included optimizing service and location pages, improving technical performance, and earning authoritative local backlinks. This approach resulted in a 133% increase in top 3 ranking terms, a 28% rise in year-over-year organic sessions, and a 58% boost in click-to-call conversions, driving higher-quality traffic and better lead opportunities.