Case Study: J&B Electrical Services achieves more clicks and lower CPC with Thrive Internet Marketing

J&B Electrical Services - Customer Case Study

J&B Electrical Services, a residential and commercial electrician in the Dallas/Fort Worth area, was struggling to generate enough jobs in the Arlington, Texas market. To capture more demand, they worked with Thrive Internet Marketing on a pay-per-click (PPC) advertising campaign, seeking better targeting, stronger ad copy, and improved campaign timing.

Thrive Internet Marketing optimized the PPC account by adding more targeted keywords, adjusting match types, improving ad copy, and bidding more aggressively on competitive searches. As a result, J&B Electrical Services saw a 350% increase in clicks, a 93% improvement in click-through rate, a 27% decrease in cost per click, and a 61% improvement in average position.

J&B Electrical Services

Beth Humphus

J&B Electrical Services