Case Study: Nancy Anderson Fitness achieves massive social media growth and sales with Thrive Internet Marketing

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Preview of the Nancy Anderson Fitness Case Study

How a fitness celebrity succeeded with Thrive’s social media marketing services

Nancy Anderson Fitness wanted to build awareness, grow its Instagram and Facebook audiences, increase monthly challenge participation, boost online program sales, and support new product launches. To do that, it partnered with Thrive Internet Marketing and used Thrive’s custom “Maximize Results” package, which combined organic content development with paid social media advertising, plus strategy guidance, engagement monitoring, and analytics reporting.

Thrive Internet Marketing delivered follower-growth, brand-awareness, traffic, remarketing, and post-boosting campaigns across Facebook and Instagram. The results included 6,129 new Facebook followers, 8,000 new Instagram followers, a 4.82 average purchase ROAS, and $143,319.32 in website purchases conversion value from six months of advertising, while the client also increased ad spend and reduced reliance on influencers.


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