Case Study: ginseng grower reduces ACOS and boosts Amazon ad sales with Thrive Internet Marketing

Ginseng Grower cuts ACOS by 55% with Thrive Internet Marketing

A family-owned ginseng company in Wisconsin partnered with Thrive Internet Marketing Agency to manage its Amazon marketing. The client needed professional expertise to reduce its advertising cost of sales (ACOS), exceed $1 million in annual sales, and allow the owner to focus on other business areas.

Thrive Internet Marketing Agency implemented a comprehensive strategy that included a content refresh, a new advertising approach, and close inventory coordination. This resulted in a 55% reduction in ACOS, a 35% increase in ad sales, and a significant boost in repeat customer purchases within just four months.