Case Study: a commercial and industrial painting contractor boosts qualified leads with Thrive Internet Marketing SEO

Commercial and Industrial Painting Contractor boosts organic conversion rate 147% with Thrive Internet Marketing

A commercial and industrial painting contractor with over 40 years of experience faced challenges with its online presence. Its website attracted traffic from irrelevant searches and suffered from technical SEO issues and an outdated blog, which limited its visibility to commercial clients. Thrive Internet Marketing was engaged to refocus its search engine optimization (SEO) strategy.

Thrive Internet Marketing implemented a multi-phase SEO strategy that involved removing low-value content, optimizing high-opportunity service pages, and tightening the site's technical performance. This approach targeted high-intent commercial keywords and improved local relevance. The results were significant, including a 146% boost in organic conversion rate and a 91% increase in qualified leads, proving the strategy successfully attracted higher-value traffic.