Case Study: Business Factors achieves major growth in leads and conversions with Thrive Internet Marketing

Business Factors - Customer Case Study

Business Factors, one of the leading factoring companies in the U.S., partnered with Thrive Internet Marketing to improve funded/booked deals and overall digital performance. The company needed to recover from a down year and fix major website and marketing issues while increasing visibility, lead generation, and conversions through SEO, PPC, web support, and email marketing.

Thrive Internet Marketing addressed technical SEO problems, optimized landing pages and local listings, refined PPC targeting, and built branded email templates to streamline follow-up automation. The results included a 15% increase in funded deals, a 546% increase in conversion rate, 1,118% growth in organic keyword rankings, and a 13% lower cost per lead, alongside major gains in traffic, leads, and search visibility.

Business Factors