Case Study: String Instrument Bow Manufacturer achieves 86% higher purchase conversion value with Thrive Internet Marketing

a string instrument bow manufacturer boosts purchase conversion value 86% with Thrive Internet Marketing

The client, a string instrument bow manufacturer, partnered with Thrive Internet Marketing to overcome the challenges of marketing within a niche industry. Their path to purchase was long, interest-based social media targeting was ineffective, and they lacked a full-funnel marketing strategy, which resulted in low sales volume and wasted ad spend.

Thrive Internet Marketing implemented a paid social media campaign, beginning with a comprehensive audit to develop a new full-funnel strategy. They optimized audience targeting, performed A/B testing on creatives, and launched retargeting efforts. The results were significant, including an 86% increase in purchase conversion value and a nearly 5X return on ad spend, boosting ROAS from $1.64 to $4.93.