Case Study: a STEM education provider achieves a 6.48 ROAS with Thrive Internet Marketing

a STEM education provider achieves 6.48 ROAS with Thrive Internet Marketing

A STEM education provider offering online tech camps for children needed to increase sales ahead of its June course start date. The client aimed for a return on ad spend (ROAS) of 1-2X but was struggling with its paid social efforts. It turned to Thrive Internet Marketing Agency for help with its paid advertising campaigns.

Thrive Internet Marketing Agency took over the campaigns, implementing a strategy focused on middle and bottom-of-the-funnel audiences. The solution included conversion tracking, retargeting, and audience refreshes. The results exceeded goals, achieving an overall ROAS of 3.7X and ultimately driving a purchase ROAS as high as 6.48X. The campaigns also generated 84 purchases, a 150% increase in conversion rate, and a click-through rate 56% above the industry average.