Case Study: an outdoor lifestyle goods seller boosts ROAS and purchase value with Thrive Internet Marketing Agency

a professional outdoor lifestyle goods seller boosts website purchase value by 322% with Thrive Internet Marketing

An outdoor lifestyle goods seller producing ceramic grills and rotomolded coolers enlisted Thrive Internet Marketing Agency after a previous agency delivered negative return on ad spend and a high rate of abandoned checkouts. The client needed a clear strategic approach to their paid advertising to achieve a positive return on investment.

Thrive implemented a full-funnel paid advertising strategy, which included testing new ad formats, optimizing the checkout process, and leveraging seasonal promotions. This solution generated a 322% increase in website purchase value, a 154% growth in website purchase ROAS, and a massive 764% increase in ROAS within six months, significantly boosting conversions for the client.