Case Study: a private wound care clinic boosts leads and conversion rates with Thrive Internet Marketing PPC advertising

a private wound care clinic boosts conversion rate by 343% with Thrive Internet Marketing

The client, a private wound care clinic, partnered with Thrive Internet Marketing Agency to solve challenges with its Google Ads pay-per-click (PPC) campaigns. The clinic was struggling with a low digital presence, inconsistent lead quality, and difficulty communicating that no doctor referral was needed for treatment, resulting in poor conversion rates from ad clicks to booked patient appointments.

Thrive implemented a strategic PPC solution that included pausing underperforming ad groups, targeting highly relevant keywords for specific wound care services, and optimizing ad copy with callout extensions highlighting "no referral needed." The results were significant: over the measured period, Thrive increased leads by 236%, boosted the conversion rate by 343%, and reduced the cost per conversion by 10%, all while maintaining a similar daily ad spend.