Case Study: a dental equipment manufacturer and practice solutions provider boosts conversions with Thrive Internet Marketing PPC

a dental equipment manufacturer and practice solutions provider cuts cost per lead by 21% with Thrive Internet Marketing

A dental equipment manufacturer and practice solutions provider wanted to increase leads and conversions across the United States and Canada but was dissatisfied with its paid media performance. It partnered with Thrive Internet Marketing to refine its PPC advertising strategy, which was not aligned with its primary objective of driving qualified leads.

Thrive Internet Marketing restructured the account by shifting budget from awareness-based video campaigns to conversion-focused search initiatives. This refined strategy, which included improving landing page relevance and geographic targeting, resulted in 586 additional conversions and a 21% reduction in cost per lead, successfully rebuilding confidence in the account's performance.