Case Study: Shoe Carnival boosts in-store revenue with Thrive Commerce

Thrive’s omnichannel solution increases shoe carnival’s in-store revenue

Shoe Carnival wanted to drive more in-store traffic and revenue while also tracking in-store redemptions and attributing those sales to web and mobile activity. Thrive Commerce helped address this challenge using its Promotions Engine, including on-site promotions, in-store coupons, and Apple Wallet Offers.

Thrive Commerce promoted in-store coupons and Apple Wallet Offers through Shoe Carnival’s online Savings Center and a targeted email campaign, helping bring shoppers into stores with high purchase intent. The effort produced strong measurable results, including more than $850,000 in revenue and over 10,000 coupon redemptions across 400+ stores, plus a separate email campaign that generated $68,000+ in revenue, 863 offer redemptions, and a 38.4% conversion rate.

Shoe Carnival

Kent Zimmerman

Vice President, Digital