Case Study: Dental Plans achieves higher conversion rates and lower CPC with Thrive Commerce

Dental Plans - Customer Case Study

Dental Plans, an online-only dental plan aggregator, was struggling with flat conversion rates, rising CPCs on brand + coupon SEM campaigns, low quality scores, and a need for better customer experience and real-time performance data. Thrive Commerce stepped in to help Dental Plans improve its coupon and promotion strategy while capturing more search traffic and reducing reliance on third parties.

Thrive Commerce launched the Thrive Savings Center on DentalPlans.com and, within two hours, enabled the team to create 17 coupons and 5 SEO- and SEM-optimized category pages. The result was a 243% increase in conversion rate, a 10% reduction in CPC, and $78,420 in total revenue from February 1 to April 30, 2016, with stronger SEM performance even before SEO gains fully kicked in.

Dental Plans