Case Study: GWC Decorative Concrete refreshes its brand and website with Threshold

GWC Decorative Concrete refreshes its brand after 30 years with Threshold

The customer, GWC Decorative Concrete, a premier custom concrete contractor, was struggling with outdated branding and a poor digital presence that did not reflect their high-end services. They were using a templated WordPress site with no clear direction. They approached the vendor, Threshold, for a comprehensive solution including branding, web design, and CMS integration.

Threshold provided a new strategic foundation by first refining the customer's target audience. They then implemented a clean, architecturally-inspired website design with custom photography, all built on the Craft CMS platform. This new solution from Threshold successfully communicated the elite quality of GWC's offerings and simplified the user experience to better tell the company's story.

GWC Decorative Concrete