Case Study: Visit Austin showcases 100+ venues with Threshold 360 virtual tours

Visit Austin showcases 100+ venues with Threshold 360

Visit Austin, the destination marketing organization for Austin, Texas, faced the challenge of showcasing the unique character of its numerous local venues. Traditional photography and video were insufficient for capturing the full experience of these spaces, and they needed a scalable, high-quality solution. They partnered with vendor Threshold 360 and its virtual tour platform to address this.

Threshold 360 implemented its platform to efficiently capture over 100 venues across the city, with each capture taking under 30 minutes and causing zero disruption. The resulting virtual tours were embedded on Visit Austin's website and distributed on Google. This solution created one of the most comprehensive virtual destination experiences in the country, driving website engagement, increasing time on page, and giving travelers the confidence to choose Austin.

Visit Austin