Threespot
10 Case Studies
A Threespot Case Study
The National Network of Abortion Funds (NNAF) faced urgent website security and performance challenges following the 2022 Dobbs decision, as a surge in traffic and threats exposed vulnerabilities. Their site was not securely serving the needs of abortion seekers, members, or donors. Threespot was engaged to provide a comprehensive solution involving audience research, content strategy, and website design and development.
Threespot built a secure, multilingual static website with a user-friendly CMS and key integrations like Salesforce and Algolia. This created a performant platform, most critically featuring a searchable database of member funds to guide abortion seekers. The solution centered on clear, empowering content and provided a straightforward, mobile-optimized path to support, significantly enhancing security and user experience for all audiences.