Case Study: CompTIA makes emerging tech more accessible with Threespot

CompTIA produces 10 engaging videos for Future of Tech with Threespot

CompTIA, a leading IT trade association, faced the challenge of making emerging technology careers seem accessible and relevant to a new generation of professionals, as many viewed the tech industry as out of reach. They partnered with the vendor Threespot to develop a top-of-the-funnel digital property called the Future of Tech.

Threespot implemented a solution centered on deep audience research, creating content and a branding system specifically designed to engage their target persona, "The Pioneer." The resulting website featured a mix of videos, interactive elements, quizzes, and long-form text. This approach was successful, resulting in a Webby Award Honoree distinction in 2020 for its education-focused design and content.

CompTIA