Case Study: Waitr and Bite Squad stand out in crowded food delivery markets with ThreeSixtyEight’s Better Things campaign

Waitr and Bite Squad reach busy moms with ThreeSixtyEight using a campaign backed by 56% insight

The customer, Waitr and Bite Squad (recently rebranded to ASAP), faced increased competition from major food delivery apps like Uber Eats and DoorDash. Their challenge was to continue standing out in their unique middle markets. Research identified their primary audience as busy mothers. The vendor, ThreeSixtyEight, was tasked with creating a campaign to address this challenge.

ThreeSixtyEight implemented a campaign for Waitr and Bite Squad titled "You’ve got better things you’d better do." The solution used an honest and humorous approach that tapped into the real, chaotic lives of parents to show why they order delivery. The campaign was designed to resonate with this core audience by positioning the service as a way to ease the challenges of hectic moments. The case study text does not provide specific metrics on the results or measurable impact achieved by this campaign.

Waitr and Bite Squad