Case Study: Opportunity at Work achieves 128M impressions and 10K pledges with ThreeSixtyEight's Tear The Paper Ceiling campaign website

Opportunity at Work reaches 128M impressions with ThreeSixtyEight

The customer, Opportunity at Work, faced the challenge of raising awareness for its "Tear The Paper Ceiling" campaign, which addresses the labor market disparity affecting millions of workers skilled through alternative routes (STARs) who lack college degrees. They needed a powerful digital hub to educate the public, tell these workers' stories, and inspire action. The vendor, ThreeSixtyEight, was engaged to provide web and campaign services to build this interactive website.

ThreeSixtyEight designed and launched an award-winning campaign website that served as an interactive digital experience. The solution included features like a signable pledge, downloadable social media graphics, and prompts for users to share their own stories. This approach generated over 128 million impressions, drove 850,000 visits to the site, and elicited over 10,000 pledges, significantly advancing the campaign's goals and earning a National Addy Award.

Opportunity at Work