Case Study: Crystal Dynamics boosts Tomb Raider engagement with ThreeSixtyEight

Crystal Dynamics boosts Tomb Raider engagement with ThreeSixtyEight, driving 715K active users in 10 months

The customer, Crystal Dynamics, faced the challenge of creating a cohesive digital home for the iconic Tomb Raider franchise that captured the adventurous spirit of the games and converted visitors into registered users. Vendor ThreeSixtyEight was engaged to design and build a new website to achieve this.

ThreeSixtyEight's solution was to build an immersive, game-like website on Webflow Enterprise, featuring an interactive homepage puzzle and a "no dead-ends" design to drive exploration. This approach successfully transformed casual visitors into engaged fans, resulting in 715,000 active users and 23,000 account registrations within the first ten months.

Crystal Dynamics