Case Study: Crystal Dynamics achieves 82% registration conversion with ThreeSixtyEight

Crystal Dynamics boosts registration conversion to 82% with ThreeSixtyEight

ThreeSixtyEight partnered with Crystal Dynamics to address a challenge on the Tomb Raider website. The account registration process was a basic gate that created friction for highly engaged fans, and internal teams were hampered by manual processes and disconnected systems that limited flexibility and scale.

The solution involved redesigning registration into a gamified, conversion rate optimized experience that treated sign-up as an earned payoff. ThreeSixtyEight implemented a scalable system including interactive puzzles, a code generation engine for incentives, and single sign-on. This resulted in an 82% conversion rate in the new registration flow, transforming the site into a living product and giving Crystal Dynamics' teams the confidence to launch and manage campaigns effectively.

Crystal Dynamics