Case Study: Builders Movement reaches 250,000 users in 30 days with ThreeSixtyEight's Builders Power Rankings microsite

Builders Movement reaches 250,000 Americans in 30 days with ThreeSixtyEight

The Builders Movement, a political organization, faced the challenge of creating an accessible and engaging tool to help citizens evaluate congressional representatives based on measurable impact rather than partisan alignment. They partnered with the vendor ThreeSixtyEight to develop a data-driven microsite that would present weekly rankings in a way that was actionable for diverse audiences, from analysts to everyday voters.

ThreeSixtyEight's solution was the Builders Power Rankings microsite, which featured interactive elements like a weekly scoreboard, detailed representative profiles, and expert commentary. The platform was a major success, reaching 250,000 users in the month before the election. It garnered 214,000 active users, with 129,000 arriving through organic social shares, and achieved an average engagement time of over one minute for organic search visitors.

Builders Movement