Case Study: Bluejacketeer boosts sailor exam prep and subscriptions with ThreeSixtyEight's UX and brand redesign

Bluejacketeer boosts new customer growth 44% with ThreeSixtyEight

Bluejacketeer, a Navy-specific study app founded by former sailors, faced a challenge with a stale brand and user experience that had caused their growth to plateau. To continue scaling, they needed to modernize their design and improve their product to better convert sailors into paid users. They partnered with the vendor ThreeSixtyEight for a web and brand redesign to address these issues.

ThreeSixtyEight approached the project by auditing the existing UX and gathering customer feedback to recommend new app features that would appeal to the Navy audience. Their solution included an elevated brand identity and a redesigned web and mobile app platform that incorporated gamification to drive user habits. The results were significant, including an 11.4% revenue increase in the first year after launch and an 80% conversion rate of trial users to paid subscribers.

Bluejacketeer