Case Study: Alfa Insurance drives record quote growth with ThreeSixtyEight’s "Little Things" campaign

Alfa Insurance boosts quote requests 55% with ThreeSixtyEight

Alfa Insurance, a company with a high claim satisfaction rate but lower national recognition than its competitors, faced the challenge of connecting with a new generation of customers after a decade of stagnant messaging. They partnered with the vendor ThreeSixtyEight to develop a fresh campaign that would highlight their superior, neighborly service against larger firms with multi-million dollar budgets.

ThreeSixtyEight developed the "Little Things" integrated campaign, which used relatable creative spots and an interactive microsite to showcase how small, everyday problems can become big issues and how Alfa is there to help. This approach resulted in a record-breaking lift for Alfa Insurance, including a 94% year-over-year increase in unique website visitors, a 55% increase in quote requests, and a 156% surge in referral traffic within the first month.

Alfa Insurance