Case Study: Premiership Rugby achieves the fastest sell-out ever with Threepipe Reply

Premiership Rugby drives the fastest sell-out ever with Threepipe Reply

The customer, Premiership Rugby, faced the challenge of selling out tickets for their Gallagher Final event even faster than their record 2024 performance, but with a new objective of doing so more efficiently. The vendor, Threepipe Reply, was tasked with planning and launching a full-funnel paid media campaign to accelerate the sales curve while improving cost efficiency.

Threepipe Reply refined a multi-channel strategy by reallocating investment to higher-converting periods, maximizing known audiences through paid and owned channels, and extending into out-of-home to reach new audiences contextually. The vendor's solution successfully drove another sell-out for the iconic event with a materially improved view on paid media efficiency, also achieving a peak broadcast audience across TNT Sports and ITV.

Premiership Rugby