Case Study: Ulrich Lifestyle Structures boosts B2B sales with Threekit

Ulrich Lifestyle - Customer Case Study

Ulrich Lifestyle Structures, a North American manufacturer of modular buildings like sheds, garages, and cabins, wanted to modernize its B2B buying experience. The company had relied on direct sales contact to complete transactions, but growing demand for customizable structures made it necessary to let buyers configure and price products online more efficiently.

ThreeKit implemented a guided 3D configurator with floor plan views, dimensions, real-time pricing, and lead generation, while also integrating with Ulrich’s manufacturing process to generate documentation like BOMs and cut sheets. The result was a major lift in performance within one month of launch: Ulrich saw a 290% increase in dollars and a 400% increase in units.

Ulrich Lifestyle