Case Study: Modarri achieves lifelike, mobile 3D customization and increased engagement with ThreeKit

Modarri - Customer Case Study

Modarri, maker of the "Ultimate Toy Car," needed a way to show its highly customizable cars online so buyers could experience every color, configuration and angle as if the product were real—simple images weren’t enough. To solve this challenge, Modarri partnered with ThreeKit to build a future‑proof 3D product configurator and visualization solution.

ThreeKit delivered a mobile‑first, Hollywood‑quality 3D configurator that integrates with Modarri’s WooCommerce store, enabling instant, designer‑free updates for colors, parts and suspension while maintaining lifelike materials and fast performance on phones and in‑store. The ThreeKit implementation led to clear business impact: Modarri’s customizer rolled out to select Walmart stores in January 2020 and positioned the brand for increased engagement, higher purchase intent and planned expansion of configurable products like race tracks and garages.

Modarri