Case Study: Louis Vuitton delivers luxury product personalization with ThreeKit

Louis Vuitton CIO on How Threekit Visual Commerce Helps Deliver Incredible Customer Experiences

Louis Vuitton, a world leader in luxury goods, faced the challenge of translating its highly personalized and emotional in-store shopping experience to the digital world. The maison needed to showcase complex, customizable products online with a visual quality that matched its brand's excellence, overcoming the limitations of previous 2D modeling. To achieve this, Louis Vuitton partnered with Threekit and its 3D Configurator and Augmented Reality solutions.

Threekit provided a powerful 3D visualization and configuration engine that delivered photorealistic renderings of Louis Vuitton products, such as custom travel trunks and jewelry. The solution was easily integrated across digital channels and allowed operational teams to manage product configurations. As a result of implementing Threekit, Louis Vuitton recorded a significantly higher conversion rate compared to its previous 2D system and enhanced its omnichannel customer experience with a co-innovation approach that aligned with its values.

Louis Vuitton

Christophe Plouseau

Chief Information Officer /DSI